Some Research into Toys

Articles on NZ kiwi toy designers, how gender stereotypes are negative and how and why the Tamagotchi became so popular and the benefits it possess.

http://idealog.co.nz/venture/2015/09/toy-story-three
– toys based solely around play and not marketed directly at a singular gender.

http://lettoysbetoys.org.uk/why-it-matters/
– Negative impacts of gender stereotyped marketing etc

http://www.slate.com/articles/health_and_science/new_scientist/2014/04/girl_and_boy_toys_childhood_preferences_for_gendered_toys_are_not_innate.html
– gendered stereotypes are set by society not science

https://www.vice.com/en_us/article/dp574m/in-praise-of-tamagotchi-683
– marketing one thing under the guise of another, introduction for girls to handheld devices (socially accepted).

– Successful ‘bring your toy to life’

– Consequences for not looking after your digital pet (such as it becoming sick, leaving or dying and having to wait days before you were allowed a new digital pet)

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