Some Research into Toys

Articles on NZ kiwi toy designers, how gender stereotypes are negative and how and why the Tamagotchi became so popular and the benefits it possess.
– toys based solely around play and not marketed directly at a singular gender.
– Negative impacts of gender stereotyped marketing etc
– gendered stereotypes are set by society not science
– marketing one thing under the guise of another, introduction for girls to handheld devices (socially accepted).

– Successful ‘bring your toy to life’

– Consequences for not looking after your digital pet (such as it becoming sick, leaving or dying and having to wait days before you were allowed a new digital pet)

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